Service
Performance marketing
We plan, launch and hold paid campaigns on Google, Meta, LinkedIn and regional marketplaces, and we report on the cost of the outcome rather than the cost of the click.
Spend that cannot be traced to anything
Most accounts we inherit are not broken creatively. They are broken structurally: conversions fire twice, campaign names carry no meaning, and nobody can say which line of spend produced last month's enquiries.
What it looks like
- Reporting that stops at impressions, clicks and a platform-reported conversion count
- One campaign carrying every audience, so nothing can be turned off without turning everything off
- Creative refreshed on a calendar instead of on fatigue
Included
- Account audit and rebuild of the campaign structure
- Conversion tracking wired server side where the platform supports it
- Search, Performance Max, Meta and LinkedIn campaign management
- Weekly creative rotation against measured fatigue
- One reporting view the finance team can read without us
Not included
- Media budget, which is paid by you directly to the platform
- Creative production beyond resizing, which sits under Social and creative
- Marketplace seller account setup and logistics
How performance marketing runs
- 01
Audit
Two weeks of account and tracking review before a single budget line moves.
- 02
Rebuild
New structure, naming, audiences and conversion definitions, agreed with you in writing.
- 03
Run
Daily pacing, weekly creative rotation, monthly budget reallocation across channels.
- 04
Report
One view per month: spend, outcomes, cost per outcome, and what changes next.
What you get, and when
Audit document with the tracking gaps named
Week 2
Rebuilt campaign structure, live
Week 4
Monthly performance review
First week of each month
Included in the Growth retainer from EUR 2,300 per month
Questions about performance marketing
Do you need access to our ad accounts, or do you create new ones?
We work inside your accounts. You keep ownership of the accounts, the data and the billing relationship with the platform.
What is the minimum media budget worth running?
Below roughly EUR 3,500 per month in media there is not enough signal for the work to pay for itself, and we will say so before you sign.
How long before the numbers move?
Structural fixes usually show within one buying cycle, which is four to six weeks. Anyone promising faster is promising a spike, not a trend.
